Attention & Focus

Neurofeedback: A Study Solution For Good

Rita only wanted a better tennis game, but she had trouble with low blood pressure and needed a little pep. “Honey,” she said to her chemist husband, “help?” The result? Rita-line. Ritalin. Adderall is amphetamine salts—like Ritalin, a stimulant. Doctors originally prescribed it for obesity, but quickly recognized its off-label calming effect, its focusing effect, on people diagnosed with ADHD. (more…)

What is neurofeedback training “like”? Think of it as Netflix for Your Brain.

What is neurofeedback? Like exactly. Go ahead, log into Netflix. See there the rows of recommendations? That’s not magic: that’s an algorithm. Netflix “remembers” whatyou watched, how you rated past films, then correlates that data against your viewing habits.  A blink-of-an-eye search of the media database then produces “recommendations” based on your preferences. That’s why documentaries about hermetic hoarders never pop up on your screen - Netflix knows you’re not into that (who is?). So...

5 Ways Neurofeedback Training is The Gym for Your Brain

Come summer, cake is not your friend. For months you’ve been avoiding that rum-spiced coconut gelato cake someone keeps posting on Facebook. You gain weight just looking at it. Then, just as you’re about to give in and raid the local gourmand patisserie, you stop and remember: warm, body-bearing weather is coming.  While that crème fraiche looks great on a top of berries, it won’t look so good on top of your thighs.  Ugh. (more…)

Brain Training: A Leg Up For Standardized Test Takers?

The United States spends $1.7 billion on primary and secondary school testing per year. That’s more than the annual GDP of entire countries like Samoa and Antigua. How did that happen? “No Child Left Behind”, the Bush II administration’s valentine to American education, recently made annual standardized testing for reading and math mandatory from second through twelfth grade. And the stakes are enormous. Schools must make public the annual report cards of their students’ testing results....

Domino Effect: FDA Barriers To Neurofeedback Falling?

You know how these things work. Like dominoes, first one approval and then the next, and the next. We discover trust. Hans Berger began using the EEG (electroencephalogram) on people way back in 1924. Before women bobbed their hair and kissed on the first date. Berger wanted to take “pictures” of psychic phenomena. What did he see? Not ghosts. Hooked up to humans (it had only been used on animals before) the EEG recorded what happened in people’s...

Work It: 4 Ways Neurofeedback Turbocharges Job Performance

I learned a lot from my Russian roots. My genealogy is actually Scotch/Irish, but my Ph.D. work was in Russian Studies. Unlike Romance languages, Russian is a language "invented" by 19th century European linguists. The good news about that is Russian grammatical rules are logical - much like Latin. The bad news is, learning Russian is a lot like learning Latin. Back to my roots: Russian is heavily based in word roots. In fact, finding the...

Neurofeedback for ADHD: AAP’s Biofeedback Report a Game Changer?

Neurofeedback and excitement aren't generally discussed in the same sentence. The professional neurofeedback community tends to be a pretty cerebral bunch (no pun intended) and mostly impervious to hyperbole. And clients/end-users generally turned to EEG biofeedback in the first place for stress reduction and calm - basically the opposite of excitement. But the American Academy of Pediatrics recent report that mentions biofeedback has caused quite the stir among growing legions of neurofeedback users and the cognitive cognoscenti. (more…)

Banking on Neurofeedback: How I Learned to Stop Worrying and Pay Attention

"Pay attention". It's one of those Anglo-isms I find intriguing.  Intuitively, you'd think it would be "give" attention or "have" attention, right? But upon closer examination, the very idea of "paying attention" reveals something deeper about the complex inner workings of our brains. Seems to me that, when it comes to neural focus, the bottom line is literally the bottom line: you have to "pay out" neural resources to retain important information. (more…)

Please note: Our offices,including ZenConnect, will be closed on Friday, May 26, 2023, from 3:00PM to 4:30PM for Team training. We will also be closed on Monday, May 29, 2023, for Memorial Day (USA).
Veuillez noter: que nos bureaux, y compris ZenConnect, seront fermés le vendredi 26 mai 2023, de 15h00 à 16h30, pour la formation de l'équipe. Nous serons également fermés le lundi 29 mai 2023 pour le Memorial Day (États-Unis).