Health Canada Guidelines & Statements

PRODUCT CLASSIFICATION:

Health Canada has deemed NeurOptimal® a consumer product. This means that it is NOT a licensed medical device, drug or natural health product. Therefore, one can only make non-therapeutic claims about NeurOptimal® in its advertising.

To ensure that NeurOptimal®’s advertising is non-therapeutic, claims must not imply the diagnosis, treatment, mitigation of a disease, disorder or abnormal physical state or symptoms. Additionally, claims about NeurOptimal® must not suggest the restoration, modification or correction of the body’s structure. Only drugs and medical devices are permitted to make such claims, provided they are approved under a license issued by Health Canada.

PERMISSIBLE CLAIMS:

In general, claims made about NeurOptimal® should be limited to statements that describe:

  • how NeurOptimal® works and performs
  • the materials and other components used to make and implement NeurOptimal®
  • the quality of NeurOptimal®

The Competition Act (“Act”) regulates all advertising in Canada. Specifically, the Act prohibits making a false or misleading representation. Therefore, all claims about NeurOptimal® must be accurate, true and substantiated before they are advertised. For example, to advertise a claim like “#1 neurofeedback system in Canada based on sales”, one would need to have valid and up to date sales data that supports the fact that it is the most sold neurofeedback system in Canada. We also recommend that one keep any records on file as evidence that it can support the claims it is making about NeurOptimal®.

EXAMPLES:

For illustration purposes, we have prepared the following list of potential claims that one could use to market NeurOptimal®. One would, of course, need to have evidence to support that these claims are true, and will still need to ensure that they do not imply that NeurOptimal® is a therapeutic or health product/service.

  • NeurOptimal® is a sophisticated Brain Training tool designed to help optimize your life.
  • Optimize your life, to help change your whole world.
  • Tap your mind/body connection to help optimize your life.
  • NeurOptimal® measures electrical activity in the brain in real time.
  • Life out of tune? NeurOptimal®’s Dynamical Neurofeedback technology helps you get in harmony with your brain.
  • NeurOptimal® measures your brain’s electrical activity 256X per second over a 33-minute Session.
  • NeurOptimal® measures your brain’s electrical activity more than half a million times during a 33-minute Session.
  • People have reported that each NeurOptimal® Session feels like “a relaxing time-out that helps you reset yourself”. [insert quote here that you have on record]
  • NeurOptimal® is like a software scan of your central nervous system’s neural network.
  • NeurOptimal® is designed to help promote a flexible and resilient mindset.
  • NeurOptimal® has been described as helping you open a communication channel with your inner pilot to set a course for personal success.
  • NeurOptimal® is designed to promote a flexible-and-resilient mindset.
  • Athletics, creativity, work, relationships, learning, competing… no matter where your lifestyle takes you, an optimal mindset helps you to be your best.
  • Experience NeurOptimal®’s proprietary Dynamical Neurofeedback® algorithm.
  • Each NeurOptimal® Session is like a 33-minute slow-dance with your brain. Listen to the music, sync your steps and move in graceful harmony. With each progressive Session, you learn a little bit more about your brain, and your brain learns a little bit more about you.
  • With each progressive Session, your brain learns a little bit more about itself.
  • NeurOptimal® is a great tool to have as part of a wellness program.
  • Sync with your self.
  • Sync with self.
  • Harmonize with your brain.
  • Optimize your outlook.
  • Dance with your brain.
  • Optimize your thoughts, change your world.
  • Be better.
  • Be Zen.
  • Get your Zen on.
  • Train your brain to a better you
  • A more resilient you is a better you.
  • Be your best you.
  • A trained brain is an optimal brain.
  • Clarity can be a gamechanger.
  • Get out of your own way.
  • Live life easier.
  • Passive Brain Training for Personal Enrichment.
  • Brain Training
  • Mental Training.
  • Personal Transformation.
  • More good days than bad.
  • An optimal mindset is key to living a fulfilled life!

Note: There are specific rules to posting client stories or testimonials.

Rules / Testimonials:

  • must reflect the person’s actual experience with the product
  •  be typical of consumer experience
  •  should not be incentivized without further disclosure (i.e. free product, payment in advance of providing the testimonial).
  • have written permission from the individual before being published.
  • must not be published if they make a claim that NeurOptimal® itself couldn’t make, for example, health/therapeutic claims even if that is the user’s actual opinion and personal experience.

*One would, of course, need to have evidence to support that these claims are true, and will still need to ensure that they do not imply that NeurOptimal® is a therapeutic or health product/service.

  • NeurOptimal®’s Dynamical Neurofeedback® technology measures and analyzes your brain’s electrical activity 256X per second.
  • With NeurOptimal®’s revolutionary AutoNAV feature, access world-class Neurofeedback Training in your own living room.
  • NeurOptimal®’s Dynamical Neurofeedback® technology measures brain activity 500,000+ times in a single Session.
  • NeurOptimal® is effortless Brain Training. Just relax in a recliner, watch the custom music visualizer, and listen to captivating music. NeurOptimal® does the rest.
  • NeurOptimal®’s Dynamical Neurofeedback® measures brain behavior from .01 hertz to 64 hertz, collecting and analyzing data 256X per second. Exclusive to NeurOptimal®, Dynamical Neurofeedback®
  • NeurOptimal®’s Dynamical Neurofeedback system is an advanced neurofeedback technology.
  • NeurOptimal® delivers professional neurofeedback technology in a personal brain training system.
  • NeurOptimal® takes neurofeedback brain training out of the office and into the home.
  • NeurOptimal® places the intuitive power of a highly specialized brain training device into use at home.
  • NeurOptimal® is comfortable and non-invasive: Backed by 3+ million Session-hours.
  • NeurOptimal® is made with the finest materials.
  • NeurOptimal® is the only Dynamical Neurofeedback® Brain Training system in the world.
  • NeurOptimal® is a relaxing, comfortable and enjoyable Brain Training experience.
  • NeurOptimal® makes Brain Training technology accessible and affordable for virtually everyone.
  • NeurOptimal® eclipses linear neurofeedback with the world’s first Dynamical Neurofeedback® Brain Training system: Fast, flexible and precise to best match the brain’s dynamic nature.
  • Backed by over 3 million successful Sessions and thousands of happy clients, NeurOptimal® is an effective and popular Brain Training system.
  • NeurOptimal® is a fast and easy brain training system: Get connected and start measuring the brain’s electrical activity in only 60 seconds.
  • With just two scalp sensors, three ear sensors and one pair of earbuds, NeurOptimal® sets up in 60 seconds.
  • NeurOptimal® comes with fantastic resources, support and a welcoming community – so you can start your journey as a Wellness Provider right away.
  • We strive to offer exceptional resources, and support a strong sense of community among our Trainers.
  • NeurOptimal® is a universal human performance tool with the potential to help you be better.
  • NeurOptimal® is a universal human performance tool with the potential to help you achieve your goals.
  • Developed by clinical psychologists, NeurOptimal® has evolved over the course of 30 years, with 3+ million Session-hours logged and thousands of clients reporting being helped.
  • A NeurOptimal® Session measures the electrical signal of your brain’s supercomputer in action.
  • Combining exclusive Dynamical Neurofeedback® brain electrical signal measuring with captivating audiovisuals, NeurOptimal® is a unique tool for catalyzing personal transformation.
  • Observe brain activity and optimize your mindset.
  • NeurOptimal® is the world’s first and only Dynamical® Brain Training system.

Below are approved statements that you may use in their entirety:

What is NeurOptimal® Dynamical Neurofeedback®?
NeurOptimal® Neurofeedback is a sophisticated Brain Training tool designed to help optimize your life that was developed by Clinical Psychologists, Dr.’s Valdeane & Susan Brown. It has evolved over the last 30 years from two individuals offering Training Sessions in their private office to literally 4+ million sessions logged and thousands of people using it on a regular basis.

The NeurOptimal® system measures the differences in the electrical signal emitted from the scalp. This electrical signal is mathematically measured 256 times per second, by voltage changes and is read through the NeurOptimal® software program which initiates an interruption in the audio/video stream as it detects when a change is about to happen. This small minute interruption is enough to warrant the individual to notice.

Combining the exclusive Dynamical Neurofeedback® brain electrical signal measuring with captivating audiovisuals, Training with NeurOptimal® allows an individual to observe their brain activity and optimize their mindset. It is a unique tool for catalyzing personal transformation.

How do NeurOptimal® Sessions Work?
NeurOptimal® is effortless Brain Training. After applying 3 clips and 2 small sensors, you simply relax in a recliner, watch the custom visualizer and listen to captivating music. NeurOptimal® does the rest. NeurOptimal®’s Dynamical Neurofeedback® technology measures brain behavior from .01 hertz to 64 hertz, collecting and analyzing data 256X per second or, 500,000+ times in a single Session. This sophisticated process is exclusive to NeurOptimal®, Dynamical Neurofeedback®.
With NeurOptimal®’s revolutionary AutoNAV feature, world-class Neurofeedback Training is accessible anywhere!

Who Uses NeurOptimal® Neurofeedback?
Anyone with a brain! In all seriousness though, NeurOptimal® is a great tool to have as part of a wellness program as it is designed to promote a flexible-and-resilient mindset. No matter where your lifestyle takes you—from athletes to executives to students, performers or artists, no matter the age– an optimal mindset helps you to be your best.