Samantha oversees and integrates all the day to day activities of the entire administrative team, consults on Research and Development, and decides when and how Zengar’s products will be launched. She began with Zengar in the early 2000s as Customer Care, at which point every new NeurOptimal® user was carefully guided by her towards a comprehensive understanding of the support structure and resources available to them. Her enthusiasm, knowledge of and commitment to NeurOptimal® made her an easy point person for many of them. This direct connection to the “front line” ensured that end-user voices were heard during the decision-making process. Since that time Samantha has moved on to head up the entire administrative team. She maintains a small private NeurOptimal® practice to be sure she understands the ins and outs of running a NeurOptimal® business. Samantha came to Zengar with a degree in Law as well as considerable experience in the organization and co-ordination of people and resources. She speaks English and French.