How I Built a Successful NeurOptimal^® Business and How PASS Played a Key Role

When I began my journey with NeurOptimal^®, it was driven by a desire to help others reach their optimal potential. Like any business, creating a sustainable and successful model presented challenges. Over time, I integrated three key pillars into my business: in-office Sessions, rentals, and system sales. This approach allowed me to expand my reach while offering flexibility and options to my clients. Throughout this process, PASS has been an essential resource.

Building a Sustainable Business with Multiple Services

One key strategy I implemented was diversifying my services:

• In-Office Sessions: Offering Sessions in my space helped me connect with clients, guide them through the process, and build trust. It was also a great way to educate people about the benefits of NeurOptimal^®.
• System Rentals: Renting systems has been essential for serving clients who prefer training at home. It’s also a reliable source of recurring revenue.
• System Sales: Selling systems provides a long-term solution for clients committed to continuous brain training.

Combining these services enabled me to diversify my income streams and serve a variety of clients.

The Role of PASS in My Success

Becoming a PASS member has transformed how I manage my business. Here are key benefits:

• Reliable Support: The ZenConnect Team has been invaluable for routine maintenance and unexpected issues, ensuring minimal downtime.
• Reduced Downtime: PASS keeps my 35 rental systems running, which is critical for a business centered on Sessions and access to rentals.
• Educational Resources: Webinars and Facebook groups have provided continuous learning and opportunities to share experiences with other Trainers.
• Increased Visibility: Through Find-A-Trainer Listing, I’ve gained exposure to a highly targeted audience. Programs like the PASS Member Referral Program have also provided extra compensation.
• Access to Loaner Systems: If my system needs repair, the loaner service allows me to keep serving clients without interruption.
• Financial Benefits: PASS members enjoy discounts, such as 10% off products and consumables and 20% off Session refills, which help maintain profitability.
• Free Upgrades: Complimentary NeurOptimal^® updates ensure my systems are always optimized and up-to-date.

Final Reflection

Building a successful NeurOptimal^® business involves more than offering Sessions; it’s about creating a holistic experience for clients. By diversifying services and leveraging the tools and support provided by PASS, I’ve optimized my time, reduced stress, and maintained a high-quality service.

If you’re looking to grow your NeurOptimal^® business, PASS offers the support, peace of mind, and community to help you succeed.

Post Contributor

Marta Cela

Certified Advanced NeurOptimal^® Trainer, Instructor, and Representative