Staying focused is becoming harder for many students, and it’s affecting their ability to learn.
88% of teachers believe students’ attention spans are getting shorter. Among them, 72% report that students are having greater difficulty sustaining focus on complex topics. (Source: Cambridge International Education, 2025)
Welcome to the Student Recognition Program
Growing up and learning today comes with new challenges. Between school responsibilities, busy schedules, social media, and the many distractions and pressures students face, they are navigating more demands on their attention than ever before. They are expected to stay focused, absorb information, and adapt to a world that is constantly changing. For many families, finding ways to support focus, balance, and confidence can feel more important than ever.
Parents want to see their children feel comfortable, confident, and prepared as they navigate school, relationships, and the many experiences that shape who they become.
Parents also experience these pressures as they help create positive environments where students can learn and grow.
The new Student Recognition Program was created to recognize and support students and their families.
Through this initiative, eligible members can receive a contribution toward their new NeurOptimal® system:
- $500 USD toward an Unlimited Bundle
- $250 USD toward a Flex Bundle
- 0% financing available for up to 36 months
NeurOptimal® can become part of a family’s wellness routine, supporting the brain’s natural ability to adapt, self-regulate, and respond to everyday challenges.
Regular sessions can support students as they build greater comfort, confidence, and focus while navigating school and daily life. Parents can also benefit from incorporating brain training into their own routine, helping them manage stress, stay present, and better support themselves and their families.
This program is available to students and their families, including:
Students
- Full-time and part-time students enrolled in a recognized primary school, high school, college, university, trade school, vocational school, or other recognized educational institution
- Graduate, postgraduate, and doctoral students
- Students enrolled in recognized professional or continuing education programs
Parents and Family Support
- Parents or legal guardians of students currently enrolled in a recognized educational institution
- Foster parents or individuals with legal responsibility for a student currently enrolled in a recognized educational institution
- Homeschool parents or educators with supporting documentation
1. Gather Your Documents
To get started, you’ll need a valid driver’s license or government-issued photo ID, along with documentation confirming your eligibility for the program.
This may include proof of current enrollment, documentation confirming that you are the parent, legal guardian, or foster parent of a student currently enrolled in a recognized educational or academic institution.
Examples may include a school or institution-issued ID badge, proof of current enrollment, an official letter confirming enrollment, or student documentation such as a report card, or another school-issued document.
After you submit your application, we’ll provide guidance on the specific documentation needed based on your eligibility category.
2. Quick Approval
Once submitted, your documents will be reviewed within 1–2 business days. We’ll follow up with approval details and instructions on how to proceed.
3. Place Your Order
Get Started
After approval, you’ll receive step-by-step guidance to order your system at the Student Recognition Program rate.
Frequently Asked Questions
Student Recognition Program
Can I apply as a parent and purchase a NeurOptimal® system for my child?
Yes. Parents, legal guardians, foster parents, and others with legal responsibility for a student may apply. After completing the form, you’ll be asked to provide documentation confirming that the student is currently enrolled in school, such as a report card, enrollment confirmation, or another school-issued document.
How is the Student Recognition Program contribution applied?
Once your eligibility has been approved, the contribution is applied directly to the store price of your eligible bundle: $500 USD toward an Unlimited Bundle or $250 USD toward a Flex Bundle. The contribution is not issued as cash and cannot be used as a down payment.
I’m already a PASS Enterprise member. Can I also receive this contribution?
Yes. If you qualify for the Student Recognition Program, the contribution can be applied in addition to your existing PASS Enterprise member benefits.
I recently purchased a system. Can the contribution be applied to that purchase?
The program applies only to qualifying purchases made on or after August 10, 2026.
