FDA Reference Sheet*

*not for use in Canada

We can say:

"NeurOptimal® has been designated a General Wellness Product by the FDA."

Types of Things We CAN Say:

Promotes healthy sleep habits
Helps manage stress better
Helps with sleep management
Personal transformation
Help improve 'mental acuity'
Helps you become more flexible and resilient which makes coping with what you're dealing with easier
Feel(ing) more confident
More good days than bad
More certain
Helps promote a healthy lifestyle
More comfortable
Assists with weight loss goals
More calm
Helps promote relaxation or stress management
More focus
Improves instruction following, concentration, problem-solving, multitasking, resource management, logic, pattern-recognition, or eye-hand coordination
Performance anxiety
Enhances learning capacity
Sports anxiety
Can boost self-esteem
Helps maintain wellness
Keeps your brain fit
Contributes to general wellness
Brain fitness
Waking refreshed
Mental fitness
Promotes relaxation, which as part of a healthy lifestyle, may help living with anxiety
Part of your fitness program - eat right, train your body, train your brain
As part of a wellness program
Exercise your brain
Can help change perception of their "stuff"
Passive brain training for personal enrichment
Cope with things better

Types of Things NOT to Say:

  • Improves quality of sleep
  • Maintain your natural healthy sleep
  • Upgrade/advance/improve your cognitive performance
  • No direct mentions of anxiety (or any disorder) or the improvement of it by way of NeurOptimal®
  • Anxiety has improved
  • Experiencing or discerning less anxiety or less anxiousness
  • Improved mental health
  • DO NOT make any reference to diseases or conditions, or claims that NeurOptimal® is a cure or treatment for them
  • DO NOT make any mention of 'therapy', or 'medicine', 'treatment', 'diagnosis', or 'curing' and 'treatment'
  • Natural alternative for…
  • Reduce medications
  • A drug-free alternative (implies using it for something medical)
  • Do not imply that what we do impacts or alters the physical brain or body
  • Reduce stress and anxiety

Replace

& Use This Language:

Replace: Relief
Use: → Assistance
Replace: Recovery
Use: → Improvement
Replace: Healing
Use: → Help manage, help promote
Replace: EEG Biofeedback
Use: → Neurofeedback
Replace: Neurotherapy
Use: → Neurofeedback
Replace: Compromised brain
Use: → Sub-optimal, inefficient, out of shape, unfocused, untrained

In general, a statement is ok if it does not imply NeurOptimal® directly impacts an issue, but instead impacts on how that issue is managed or perceived.